Digital Marketing Training in Tokyo for Beginners | SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) Training | November 5 - December 3, 2019

Entirety Technology - Digital Marketing Training in Tokyo for Beginners | SEO (Search E...

Entirety Technology
水曜日 6.11.2019
から 11:30 へ 13:30
Entirety Technology
JPTokyo
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0 客室乗務員
This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 to 32 hours spread across 4-8 weeks by our highly professional Digital Marketing trainers. 
This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more. 
The first 8 sessions will cover most of the topics in the course outline, time permitting.
The next 8 sessions will cover each topic in course outline in additional detail with more in-depth, comprehensive and intensive training with additional practical examples and Practical Hands-on lab exercises. 


Course Schedule for First 8 sessions (First 16 Hours)

This is a weekdays course that will be held November 5 - December 3, 2019 US Pacific Time
The class sessions will be held - Tuesday, Thursday every week
6:30-8:30 PM US Pacific time, each day.
Please check your local date and time for first session




さらに表示
Course Schedule for Next 8 sessions (Next 16 Hours)

Weekdays December 5 - December 31, 2019 US Pacific Time
The class sessions will be held - Tuesday, Thursday every week
6:30-8:30 PM US Pacific time, each day.
Please check your local date and time for first session

View Detailed Weekly Training Schedule at the bottom of this event listing


Course Objectives

Comprehensive knowledge of Digital marketing.
Learn about Digital marketing tools and technologies.
Learn about branding and sales.
Reporting and tracking Metrics.
How to design digital marketing tools and online customer experience.
How to manage social media - Facebook, Twitter, LinkedIn, etc.



Who should attend
This class can be taken by marketing, website marketing, Social media professionals.


Prerequisites

Basic knowledge of computers, internet browsing, 



Course Outline          
1. Introduction to Digital Marketing

What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?

2. Understanding the Website

What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture

3. Website Creations

Blogger
WordPress

4. Keyword Selection Strategies

Keyword Analysis
Keyword Competition

5. Search Engine Optimization (SEO)

What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update

6. On Page Optimization

Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics

7. Offpage Optimization

Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers

8. Social Media Optimization (SMO)
9. Facebook

Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques

10. Twitter

Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics

11. LinkedIn

Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques

12. Instagram

Integration Techniques
Promotional Techniques

13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords

Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation

16. Google Adwords Express

Setup
Google Mapping Ads

17. Bing Ads

Setup
Marketing

18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook

Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing

21. Twitter

Set-up and usage
Tips
Promoted Tweets

22. LinkedIn

Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns

23. Affiliate Marketing

What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques

24. Email Marketing

How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting

25. Mobile App Promotions

Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips

26. Certifications

Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification

27. Reporting

Google Webmasters
Google Analytics

28. Tools

Alexa
VIDIQ
AddThis
Pinterest
MOZ

29. Youtube Marketing

Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit VideoLearn ways to Make Money from Youtube
How to Setup youtube Premiere
Youtube Earning
Youtube Advertising

30. Online Earning Types
31. Google Adsense

Content Marketing
Video Marketing

32. Affiliate Marketing
33. Freelancing
34. Entrepreneur                           
  
                                                  
Detailed Weekly Schedule for First 8 sessions (1st 16 Hours)
Please click on each of the links below to find out your local date and time for the training sessions

November 5, 2019 | 6:30 PM to 8:30 PM US Pacific Time
November 7, 2019 | 6:30 PM to 8:30 PM US Pacific Time
November 12, 2019 | 6:30 PM to 8:30 PM US Pacific Time
November 14, 2019 | 6:30 PM to 8:30 PM US Pacific Time
November 19, 2019 | 6:30 PM to 8:30 PM US Pacific Time
November 21, 2019 | 6:30 PM to 8:30 PM US Pacific Time
November 26, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 3, 2019 | 6:30 PM to 8:30 PM US Pacific Time


Detailed Weekly Schedule for Next 8 sessions (Additional 16 Hours)
Please click on each of the links below to find out your local date and time for the training sessions

December 5, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 10, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 12, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 17, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 19, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 23, 2019 | 6:30 PM to 8:30 PM US Pacific Time
December 31, 2019 | 6:30 PM to 8:30 PM US Pacific Time
January 2, 2020 | 6:30 PM to 8:30 PM US Pacific Time

                                                              


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